OBJECTIVE 

Tasked by AUArts to create an alcoholic beverage brand from scratch!​

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IDEA

Hefty Seltzer is designed to capture the robust taste of a beer while offering the lightness and low calories of a seltzer. Inspired by the retro vibe of Cabin Brewery, Hefty Seltzer combines nostalgic charm with modern refreshment, making it the perfect drink for those who want the best of both worlds.